Three standalone redesign concepts for Catie's Y2K/90s vintage fashion brand. Same brand, same sections — three different strategies for the same job:
The core conversion goal: make visitors trust Catie's styling eye enough to pay for her personal shopping & styling service, not just buy a listed item.
Strategy: lead with the service, keep the brand. The exact booth-poster palette re-executed as glossy chrome Y2K-revival, with the styling service promoted above the shop and given the most visual weight — so browsing inventory becomes evidence for hiring the stylist.
→ Concept 02Strategy: prove the taste before pitching the service. The site becomes a fashion-magazine issue of finished outfits — each spread is a work sample with a "shop this look" breakdown that always ends in "or have Catie build one around you." Inventory is demoted to an archive rack.
→ Concept 03Strategy: speak Gen Z's collage language with agency-grade craft. Depop/TikTok sticker-scrapbook energy executed with smooth scroll, a custom cursor, kinetic type, and a scroll-pinned set piece where a full look literally assembles itself — the site performs the styling service instead of describing it.
Concept mockups only — fully separate from the live
/dial-up-darling/ site. Placeholder imagery, no real inventory data,
and all forms are inert front-end demos (nothing is sent or stored). Best viewed on
both mobile and desktop; concept 3 wants a real pointer for the full cursor experience.